Selected work / Hudson Pump & Equipment
Industrial expertise.
A connected marketing presence.
Website design, original photography, video and ongoing marketing support for Hudson Pump & Equipment, a division of Tencarva Machinery Company.
From a visit to the Lakeland shop to the next seminar flyer, the work brings Hudson’s capabilities into view.
01 / The relationship
A long-standing creative partner.
My work with Hudson Pump has run alongside my relationship with Tencarva for the same span of time. Through Najera Design + Marketing, I support Hudson across its website, SEO, photography, video, social posts, seminar flyers and line cards.
That continuity matters. Each assignment starts with an understanding of the company, its equipment and the people it serves—so a website update, a seminar promotion and a sales piece can tell a consistent story.
02 / Website & SEO
Clear routes to products, service and training.
The website organizes Hudson’s industrial and municipal capabilities, represented product lines, repair services and training opportunities. Ongoing design, content and SEO work helps make that information easier to find and use.
Recent updates carry the refreshed design into service and repair, industrial and municipal content, training and customer request pages, with clearer navigation and more prominent contact options.
Service & repair
Shop repair, field service and installation presented with direct paths to a repair request.
Municipal solutions
A focused page for water and wastewater equipment, applications and project inquiries.
Product lines
A visual directory of represented manufacturers helps visitors explore Hudson’s range.
Training seminars
Seminar information and registration connect practical learning opportunities with the people who need them.
03 / Original photography
On location in Lakeland.
I visited Hudson Pump’s Lakeland facility to photograph the shop and its equipment. These original images document the working environment behind the company’s service capabilities and provide material for its broader marketing.
Lakeland, Florida / Photography by Larry Najera
04 / Ongoing marketing
Beyond the website.
Video & social posts
Video work and social content extend Hudson’s presence beyond its website. Posts and graphics give company capabilities, products and upcoming activities a place in the ongoing conversation.
Seminar flyers
Promotional flyers organize the topic, schedule and registration information for Hudson’s training events, supporting the seminar content online.
Line cards & sales materials
Line-card design and production turn a broad equipment offering into practical sales reference materials, with clear hierarchy and consistent presentation.
One relationship. Work that stays connected.
Photography, video, web content and printed materials all serve the same purpose: helping Hudson communicate what it does and making the next step clear for its customers.
Hudson Pump & Equipment is a division of Tencarva Machinery Company. Explore the Tencarva project for the related scope of industrial marketing support.