Understanding and Acting on Customer Intent: The Key to Successful Marketing

As a business owner, understanding what your customers want is essential. Knowing what drives customers to make a purchase and why they choose one product over another can help guide your marketing efforts, deliver an improved customer experience, and drive revenue.

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Common Mistakes to Avoid as a New Business Owner

Are you a new business owner looking to avoid common pitfalls? Starting a business can be exciting, but it's also challenging.

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Market Research Best Practices Before a New Launch

When you’re planning to launch a new product or service, you need market research to understand its viability. How well is it going to be received by customers? Can it go toe to toe with the competition? Do market conditions allow for profit? Good market research will help you answer all these questions – and more.

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Trailer Hitch Silencer – Rattle Silencer Explainer Video – Ride Without A Rattle

Are you tired of the annoying rattling sound your trailer hitch makes while driving on the road? Do you want to have a more peaceful and enjoyable journey without the constant clanking of your hitch? Look no further than the Rattle Silencer, the best trailer hitch silencer!

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Capturing Moments: Choosing the Right Commercial Photographer in Macon, GA

Need a commercial photographer in Macon, GA? Look no further. Learn about what to consider when choosing a commercial photographer and find out how to ensure that you get the best results for your business needs.

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How to Market Your Business for Seniors

Whether you’re young at heart or just starting out, marketing your business can be challenging, especially if you’re a senior entrepreneur with fewer resources at your disposal than younger competitors have.

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Outdoor Media Solutions

Logo design and branding for an Out-of-Home (OOH) Agency that works with advertising agencies and directly with advertisers for all their outdoor advertising solutions including billboard ads.

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Keeping Your Pets in Mind While Downsizing

There are many reasons to scale down your housing arrangements, from positive changes such as moving to a new city or simplifying your life to negative occurrences like financial hardship. For a pet owner, finding a smaller home that can still comfortably accommodate your animal friends can be a challenge. That’s why Najera Web Design and Marketing has put together the following helpful tips and resources. Image via Pexels   Choosing the Right Home   Before deciding on your new home, you’ll first have to assess your needs and your budget. Understanding what you can afford and what you can’t live without will help narrow down your search. Financial institutions will decide what size mortgage they’re willing to give you based on factors such as your credit score and your debt-to-income ratio.   With your budget and wishlist ready, it’s time to start your search! If you’re open to renting, there are plenty of great apartments out there, including 112 in the area of Macon, and you can search by price and amenities, as well as view interactive 3D maps to help you find the preferect rental for you and yours.   Otherwise, if you’re looking to buy, a realtor can help you find the house that’s right for you. By putting very little money down, you can purchase a home with a monthly payment that’s actually much lower than most monthly rent prices.   Selling Your Old Home   If you’re selling an existing home, there are several factors to keep in mind to have a smooth and profitable sale. Keeping your exterior and yard in good repair will increase your curb appeal, which drives more interested parties to your house while allowing you to ask for a better price later in the process. Keeping your interior organized and fashionable will make your eventual move easier and demonstrate to potential buyers just how livable the property is.   Staying Organized While Moving   Recycling, donating, and throwing away everything you can before even beginning to pack will dramatically reduce just how much physical labor will go into your move. When packing, label every box with its contents and what room in your new home they belong to. This will streamline your unpacking process,...

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6 Valuable Ways to Innovate and Grow Your Business

With today’s tech advances, innovation is happening at lightning speed. To keep up, it’s essential to stay on top of trends and find practices that fit your business. Here are six ways to get started, courtesy of Najera Design and Marketing.

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Your Guide To Understanding and Utilizing Data Visualization

Data visualization is among the many e-commerce resources available to you as a business leader. Once you understand the benefits of data visualization, both as an internal tool and an external outreach vehicle, you can take a crucial position in escalating your enterprise to new heights.

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The Secret to Creating a Memorable Brand for Your Small Business

Creating a brand identity for your small business in Macon, GA is essential to success. But how do you create a brand that's both unique and effective? This article discusses branding basics and offers tips on creating a memorable brand.

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The Best Small Business Tech Tools That Help With the Hustle

Small business owners are pros at multitasking. Even if you have a staff, you probably still have a to-do list that’s a mile long. Multitasking has its advantages, but that doesn’t mean you should try and do it all on your own. In fact, the right software and web-based applications can help you stay on top of your to-do list AND branch out into new areas of growth.

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7 Mistakes to avoid when designing your brand in 2020

What if you could make that 70% of your sales depend solely on leads that come to you without even asking?

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10 Facts Small Business Owners Should Know

The Georgia SBDC (Small Business Development Center) Network helps small business by offering affordable training and free consulting services.

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Benefits of Social Media Marketing in Macon Middle Georgia

Understand the main benefits of social media and how it relates to your business in Macon, Warner Robins, Forsyth, and surrounding areas in Georgia.

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Control Your Online Business Listings in the Macon & Warner Robins Area

A list of the top local directories businesses in Middle Georgia should be in.

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B2B Marketers: Adapt or Perish

In an industry that's constantly moving ahead, don't get left behind. Success in the B2B marketing space hinges on nine important rules B2B marketers need to follow to be successful.

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TEDxMacon Social Media Recap

TEDx Macon was held on Saturday, May 5th at The Cox Capitol Theatre. According to the organizers, who included Makenna Held, Chris Nylund, Craig Coleman, and Chris Horne, 75 Maconites enjoyed the event.

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Social Media Expert Larry Najera Presenting at Macon Business Conference

Larry Najera, social media expert, manager, and communications designer, will be speaking at the Smart Business Conference and Techno Expo in Macon, GA February 23, 2012 on the anatomy of your social media network.

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Inspirational Quotes for Business Success: Shhh…

You might be surprised to see the inspirational quotes on this list.

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Thinking Differently

I'm not one to idolize people, including famous people, movie stars, rock stars, etc. I believe that every person has at least one quality or gift and I enjoy discovering those gifts in the people I meet.

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Promote Your Website

Make sure that your clients and potential customers are aware that you have launched a new website.

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The Balancing Act

My main focus is to achieve simplicity and balance - the balance of design, technology, marketing and online communications.

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