Najera Design + Marketing

ESSCO Electric Service & Sales: Industrial Website Design

Selected work / ESSCO Electric Service & Sales

Technical expertise. Clearly presented.

Website design and development for ESSCO Electric Service & Sales, a division of Tencarva Machinery Company.

A practical, visual home for industrial automation, motor control and field service.

ESSCO homepage website design featuring industrial automation and motor control

01 / The assignment

Make a technical business easier to understand.

ESSCO works with customers who need motors, drives, controls and complete automation systems. A visitor might be researching a manufacturer, looking for an example of a finished installation, or trying to reach someone about an urgent equipment problem.

Our website work brings those needs into one connected experience. The presentation introduces the company, organizes its capabilities and gives customers clear routes into product information, project examples and quote requests.

The design uses ESSCO’s navy, red and white identity, supported by equipment imagery and a consistent approach to headings, navigation and calls to action.

A website built around the customer’s next step.

Find the equipment

Product pages connect visitors with manufacturers and equipment categories. Motors, drives and control components have a clear place within the larger story of what ESSCO supplies.

See the capability

Project examples give technical capabilities a concrete form. Customers can explore control panels and engineered packages to better understand the kinds of applications ESSCO handles.

Start the conversation

Prominent quote links and service contact information help customers move from browsing to asking about their application, equipment needs or field support.

02 / Website captures

See the website in action.

Four views of the live ESSCO website, from its first impression to the details customers come to find.

ESSCO website homepage screenshot

The first impression

The homepage introduces automation, motor control and field service with an equipment-led hero, clear navigation and direct quote access.

ESSCO product lines page screenshot

Product lines

Manufacturer information and supporting resources give customers a starting point for exploring equipment and available capabilities.

ESSCO project portfolio screenshot showing industrial control systems

Proof through projects

A visual project grid pairs equipment photographs with descriptions of completed control-system applications.

ESSCO About page screenshot

The company behind it

The About page gives visitors context for ESSCO’s experience in automation, motors, controls and electrical repair.

03 / A connected industrial presence

ESSCO’s identity. Tencarva’s broader network.

ESSCO is a division of Tencarva Machinery Company. The website keeps that relationship visible while giving ESSCO’s electrical and automation capabilities their own distinct presentation.

This project sits alongside our work for other Tencarva businesses, connecting individual company expertise with a wider industrial presence.

Explore the Tencarva project · Explore Hudson Pump

A clearer presentation of complex work.

Industrial websites need to make specialized products and services approachable without losing the detail that matters. ESSCO’s site brings company information, product resources and completed work together so customers can explore and connect.

Experience behind the work.

Larry Najera is an award-winning multidisciplinary communications designer, graphic designer, photographer, videographer, and web marketing specialist based in the Macon metropolitan area in Georgia.

He brings design, photography, video, and web marketing together to help businesses communicate clearly and build a consistent presence.

About Larry Najera · Awards · Client testimonials