Selected work / Logo design + branding
Flow Optimizers logo design.
A distinctive identity for specialized engineering expertise.
Logo design by Larry Najera for Flow Optimizers, a company focused on flow-conditioning products.
ClientFlow Optimizers
ProjectLogo design
DesignerLarry Najera / Najera Design + Marketing
01 / The identity
Technical expertise. A recognizable mark.
I designed the Flow Optimizers logo to give the company a consistent visual starting point across its website and marketing materials.
The identity brings together a symbol built from flowing lines and a circular form, paired with a bold, italic wordmark. Deep navy anchors the company name, while brighter blues bring movement to the symbol.
It is the visual foundation of a broader creative partnership that includes the company’s website and ongoing marketing.
02 / Design details
One identity. A clear visual direction.
A connection to flow.
Curving blue lines move through the circular form, giving the mark a visual connection to the company’s field.
A confident wordmark.
The bold, italic lettering gives the company name presence and echoes the movement in the symbol.
A consistent foundation.
The logo connects the company’s website and marketing materials with a recognizable visual identity.
03 / Related work
See the identity at work.
The logo is one part of my work with Flow Optimizers. Explore the separate project covering the website, photography and industrial marketing.
A stronger identity starts here.
Logo design and branding from Macon, Georgia, for businesses across Middle Georgia and beyond.