Selected work / Flow Optimizers
Engineering expertise.
Clearly communicated.
From the new logo to the entire website, photography, email campaigns and social media—creative and technical support that keeps Flow Optimizers connected with its audience.
ClientFlow Optimizers
RoleLogo design, complete website & marketing
DisciplinesLogo · Web · Photo · Email · Social · SEO
01 / The partnership
Technical products.
A clear story.
Flow Optimizers brings the engineering knowledge. I help communicate it.
Through Najera Design + Marketing, I designed Flow Optimizers’ new logo and handle the entire website—from design and development to content, maintenance and ongoing improvements. I also provide photography when needed, create email campaigns and social media posts, and support the company’s search visibility.
The work starts with understanding what makes each product useful, then organizing the technical information and imagery so engineers, operators and potential customers can find their next step.
The entire website
Complete website design, development, content, navigation, product pages, maintenance and ongoing improvements.
Logo design
Design of the new Flow Optimizers logo, giving the company a consistent visual starting point across its website and marketing materials.
Search optimization
Page titles, descriptions, headings and internal links built around the language customers use to research products.
Social media
Company updates and project content for Facebook, LinkedIn and X, supported by ongoing reporting.
Photography & product visuals
Original photography when needed, alongside photo retouching and image preparation for the website, email campaigns and social media.
Email campaigns
Email campaign creative and content that share company updates, products and project stories with Flow Optimizers’ audience.
02 / Product & project storytelling
Show the detail.
Explain the value.
Product and project imagery from Flow Optimizers provides the substance for website content and social updates.
03 / The digital presence
From a technical question
to a useful next step.
Product pages explain the offering. Project stories show it in context. Email campaigns and social media posts keep the work in front of customers and prospects.
I help connect those pieces, using the company’s technical input to develop content for applications such as pump suction, vortex suppression and smokestack flow conditioning.
As new projects and products come along, the website keeps growing with them.
Logo design & complete website
A home for specialized expertise.
Product information, engineering resources and project examples brought together in one place.
Website experience
Technical depth.
Clear digital paths.
04 / Why it works
Understand the work.
Make it easier to discover.
The new logo, the entire website, photography, email campaigns and social media all share one creative point of view. Bringing those disciplines together helps Flow Optimizers present its technical expertise clearly and consistently.
Need creative support for a technical business?