10 Facts Small Business Owners Should Know

The Georgia SBDC (Small Business Development Center) Network helps small business by offering affordable training and free consulting services. Some of their professional services include assistance with business plan development, market analysis and marketing strategies, financial analysis, compliance and business structure, and preparation of loan submissions for individuals who want to start their own businesses or expand an existing one. I’ve been fortunate to meet the folks at the local Georgia SBDC in Macon, GA and help them support their clients through presentations and private consultations about online marketing including social media and search engine optimization / advertising. I’ve learned so much from their wisdom and continuing education programs.  I help many small local businesses in Macon and the surrounding areas in Georgia providing them with online tools and strategies that maximize their web investment. To supplement that, I will help spread the knowledge and resources that the Georgia SBDC has to offer. Here are 10 facts small business owners should know. Ten Truths that all Small Business Owners Should Know (.PDF 18kb) One last fact you need to know is that the mentors and professionals at the Georgia SBDC are true experienced professionals that care about you and your business. If you need help starting or growing your business, make sure to learn more at their website, georgiasbdc.org and call your local representative here: SBDC Office...

Learn More

Benefits of Social Media Marketing in Macon Middle Georgia

Understand the main benefits of social media and how it relates to your business in Macon, Warner Robins, Forsyth, and surrounding areas in Georgia.

Learn More

Control Your Online Business Listings in the Macon & Warner Robins Area

A list of the top local directories businesses in Middle Georgia should be in.

Learn More

B2B Marketers: Adapt or Perish

In an industry that's constantly moving ahead, don't get left behind. Success in the B2B marketing space hinges on nine important rules B2B marketers need to follow to be successful.

Learn More

Spotted: Hyperlocal social media: where to get started

Hyper-local social involves finding those small communities and niche pockets inside my broad social network that yield a value for a project, or help me build my knowledge base on a very specific topic or issue.   Insight by Larry: I found several great social media groups in this informative post on one way to get started with hyperlocal social media. It also leads me to compile a similar list for my local community in Macon, GA via blog post. See on...

Learn More

TEDxMacon Social Media Recap

TEDx Macon was held on Saturday, May 5th at The Cox Capitol Theatre. According to the organizers, who included Makenna Held, Chris Nylund, Craig Coleman, and Chris Horne, 75 Maconites enjoyed the event.

Learn More

Social Media Expert Larry Najera Presenting at Macon Business Conference

Larry Najera, social media expert, manager, and communications designer, will be speaking at the Smart Business Conference and Techno Expo in Macon, GA February 23, 2012 on the anatomy of your social media network.

Learn More

Inspirational Quotes for Business Success: Shhh…

  … It’s a secret! “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” ~ Herman Cain “Know where to find the information and how to use it – That’s the secret of success” ~ Albert Einstein “Better to remain silent and be thought a fool than to speak out and remove all doubt.” ~ Abraham Lincoln He who is not everyday conquering some fear has not learned the secret of life. ~ Ralph Waldo Emerson The secret of success is learning how to use pain and pleasure instead of having pain and pleasure use you. If you do that, you’re in control of your life. If you don’t, life controls you. ~ Tony Robbins If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own. ~ Henry Ford Perseverance, secret of all triumphs. ~ Victor Hugo The secret of getting ahead is getting started. ~ Agatha Christie Curiosity about life in all of its aspects, I think, is still the secret of great creative people. ~ Leo Burnett The secret to winning is constant, consistent management. ~ Tom Landry  ...

Learn More

Thinking Differently

 Because the people who are crazy enough to think they can change the world, are the ones who do. ~ Steve Jobs I’m not one to idolize people, including famous people, movie stars, rock stars, etc. I believe that every person has at least one quality or gift and I enjoy discovering those gifts in the people I meet. I never met Steve Jobs, but if there was one person on Earth I would have liked to have met, it would be him. He was exceptional and very inspirational. He inspired me to think differently. I have gone through many hardships in my personal life, but who hasn’t? We all have our mountains to climb, vices to overcome. Steve Jobs was born out of wedlock, put up for adoption at birth, dropped out of college, then changed the world. I don’t have any excuse! Be flexible to change and be ready to throw away everything you knew for everything you know now.   “Here’s to the Crazy Ones” Apple Think Different TV Commercial 1997 This is the original version with Steve Jobs narrating “Here’s to the Crazy Ones” that never aired. Richard Dreyfuss did the voiceover for the original spot that aired. Far more than all of the devices he invented, he has left me completely inspired. I don’t know if he knew that he was destined to be one of “The Crazy Ones” featured in his Apple “Think Different” Campaign. Obviously, these are people that he has looked up to himself.   You have to think differently.   Apple co-founder Steve Wozniak on Steve Jobs     “Stay Hungry. Stay foolish.” Steve Jobs, Stanford Commencement Speech If there was only one message I could give my children, it would be the message that Steve delivered during the commencement speech at Stanford. I am expressing my deep gratitude to Steve Jobs for being an inspiration and for producing the tools I use to learn, work, live and play. ~...

Learn More

Promote Your Website

Make sure that your clients and potential customers are aware that you have launched a new website. Web Marketing Services from Najera Design + Marketing can help jumpstart your new website by submitting your website to Google, Yahoo, Bing and other search engines, as well as relevant online and local directories. We will also assist your own efforts in getting the word out. Here are your immediate tasks in promoting your website after it is launched: Send out a press release. Attract attention from the local business press and increase your online footprint. Print marketing materials. Make sure that  your brochures, business cards, sales letters, and other materials include your web address in a prominent place. Your website should be one of your most valuable marketing tools, so make sure you are doing all you can in promoting it. Facebook Page. Make sure to announce your launch with a handful of discounts and specials. Email Marketing Campaign. Invite your existing customers to the website and the Facebook...

Learn More

The Balancing Act

  “Less is only more where more is no good.” ~ Frank Lloyd Wright My main focus is to achieve simplicity and balance – the balance of design, technology, marketing and online communications. I understand the investment my clients have made in their online presence and I help them launch and grow their web presence while achieving their marketing/communication goals. There is no secret recipe when it comes to web marketing. It is simply hard work, time and most importantly, people. It’s the circle of people you depend on, including your family, friends, partners, staff, supporters and your customers/clients. Consolidation of my core services will give me the ability to provide my clients with a good balance of effective design and marketing technology at affordable rates. I can help you maximize your communication tools to help your network of people spread the good word about your company, products, and passions. Contact me today for a free consultation and give me the privilege to help you achieve your goals....

Learn More